The Global Fight Against Junk Food: Parents from Kenya to Nepal Share Their Struggles

The scourge of highly processed food items is an international crisis. While their use is especially elevated in the west, forming over 50% the usual nourishment in the UK and the US, for example, UPFs are taking the place of natural ingredients in diets on every continent.

This month, a comprehensive global study on the risks to physical condition of UPFs was published. It cautioned that such foods are leaving millions of people to chronic damage, and demanded urgent action. Earlier this year, a major children's agency revealed that a greater number of youngsters around the world were overweight than underweight for the first time, as unhealthy snacks floods diets, with the steepest rises in low- and middle-income countries.

A noted nutrition professor, professor of public health nutrition at the University of São Paulo, and one of the review's authors, says that profit-driven corporations, not individual choices, are fueling the change in habits.

For parents, it can appear that the entire food system is working against them. “On occasion it feels like we have no authority over what we are serving on our children's meals,” says one mother from India. We spoke to her and four other parents from internationally on the expanding hurdles and irritations of ensuring a healthy diet in the era of ultra-processing.

The Situation in Nepal: A Constant Craving for Sweets

Bringing up a child in Nepal today often feels like trying to swim against the current, especially when it comes to food. I make food at home as much as I can, but the second my daughter leaves the house, she is bombarded with colorfully presented snacks and sugar-laden liquids. She constantly craves cookies, chocolates and bottled fruit beverages – products heavily marketed to children. One solitary pizza commercial on TV is enough for her to ask, “Are we getting pizza today?”

Even the school environment perpetuates unhealthy habits. Her cafeteria serves sweetened fruit juice every Tuesday, which she looks forward to. She is given a small package of biscuits from a friend on the school bus and chocolates on birthdays, and confronts a french fry stand right outside her school gate.

At times it feels like the whole nutritional ecosystem is opposing parents who are just striving to raise fit youngsters.

As someone employed by the an organization fighting chronic illnesses and spearheading a project called Advocating for Better School Diets, I comprehend this issue profoundly. Yet even with my expertise, keeping my school-age girl healthy is exceptionally hard.

These repeated exposures at school, in transit and online make it almost unfeasible for parents to curb ultra-processed foods. It is not just about the selections of the young; it is about a nutritional framework that makes standard and promotes unhealthy eating.

And the data mirrors precisely what parents in my situation are experiencing. A recent national survey found that over two-thirds of children between six and 23 months ate junk food, and nearly half were already drinking flavored liquids.

These numbers are reflected in what I see every day. A study conducted in the district where I live reported that almost one in five of schoolchildren were carrying excess weight and more than seven percent were clinically overweight, figures directly linked with the increase in processed food intake and increasingly inactive lifestyles. Further research showed that many Nepali children eat sugary treats or processed savoury foods almost daily, and this regular consumption is associated with high levels of dental cavities.

This nation urgently needs tighter rules, better nutritional atmospheres in schools and tougher advertising controls. Until then, families will continue fighting a daily battle against junk food – a single cookie pack at a time.

St Vincent and the Grenadines: ‘Greasy, Salty, Sugary Fast Food is the Preference’

My position is a bit different as I was compelled to move from an island in our archipelago that was devastated by a severe cyclone last year. But it is also part of the bleak situation that is facing parents in a area that is experiencing the most severe impacts of global warming.

“Conditions definitely deteriorates if a hurricane or mountain explosion wipes out most of your plant life.”

Before the occurrence of the storm, as a nutrition instructor, I was deeply concerned about the increasing proliferation of quick-service eateries. Nowadays, even community markets are involved in the transformation of a country once defined by a diet of nutritious home-produced fruits and vegetables, to one where fatty, briny, candied fast food, full of artificial ingredients, is the choice.

But the situation definitely worsens if a severe weather event or mountain activity destroys most of your vegetation. Fresh, healthy food becomes scarce and prohibitively costly, so it is incredibly challenging to get your kids to eat right.

In spite of having a steady job I am shocked by food prices now and have often opted for picking one of items such as peas and beans and animal products when feeding my four children. Serving fewer meals or diminished quantities have also become part of the post-disaster coping strategies.

Also it is very easy when you are balancing a demanding job with parenting, and rushing around in the morning, to just give the children a little money to buy snacks at school. Regrettably, most school tuck shops only offer manufactured munchies and sugary sodas. The result of these difficulties, I fear, is an rise in the already alarming levels of chronic conditions such as type 2 diabetes and hypertension.

The Allure of Fast Food in Uganda

The sign of a international restaurant franchise looms large at the entrance of a commercial complex in a Kampala neighbourhood, tempting you to pass by without stopping at the drive-through.

Many of the kids and caregivers visiting the mall have never traveled past the borders of the country. They certainly don’t know about the past financial depression that motivated the founder to start one of the first global eatery brands. All they know is that the brand name represent all things desirable.

At each shopping center and each trading place, there is convenience meals for every pocket. As one of the more expensive options, the fried chicken chain is considered a special occasion. It is the place Kampala’s families go to observe birthdays and baptisms. It is the children’s incentive when they get a favorable grades. In fact, they are hoping their parents take them there for the holidays.

“Mother, do you know that some people pack fried chicken for school lunch,” my 14-year-old daughter, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a popular east African fast-food chain selling everything from cooked morning dishes to burgers.

It is the weekend, and I am only {half-listening|

Melissa Sheppard
Melissa Sheppard

A passionate writer and life coach dedicated to helping others achieve their dreams through storytelling and actionable advice.