🔗 Share this article

Loyal supporters of Taylor Swift are sparking a noticeable surge in attendance at a Germany-based art institution that houses a painting of the Shakespearean heroine Ophelia, recently featured in a track and visual production from Swift's new release "The recent musical project".

The cultural institution in the mid-region German urban center of the German city welcomed hundreds additional visitors than typical over the recent days, as Swifties hoped to observe the real depiction of the artwork that opens the visual for "Swift's new song".

In the video, which has been streamed over 65 million times on online, the painting transforms, with Swift at its center.

"We're really enjoying this focus - it's a lot of fun," an institution representative remarked.

The representative noted that one group had come from the north German urban center of the northern hub, a five-hour journey away, while several of the guests were U.S. citizens from a nearby army base.

The official clarified that fans realized the historical portrait - thought to date to the turn of the century - was present when the gallery employees, noticing the similarity, put an invitation on their online platform welcoming any Swift fans to attend a special tour.

The story then became popular online, the gallery confirmed.

Online posts sharing the painting's presence garnered thousands of positive reactions, significantly more than the approximately one hundred of engagements that many of its posts typically obtain.

In the classic play, Ophelia, his wife, a adolescent lady from Denmark, becomes insane and dies in water.

While less well-known than the renowned artwork of the same character, the artwork also shows a lady in a long dress shown drowned in water, encircled by blossoms.

The visual is echoed on Swift's record artwork, which depicts her partially immersed in a aquatic setting.

"We are amazed and thrilled that Taylor Swift used this portrait from the museum as inspiration for her music video," a museum director commented.

"This is, of course, a excellent opportunity to attract visitors to the museum who don't know us previously."

"The recent release" secured the United Kingdom's largest opening week of 2025, after selling 304,000 copies in the initial one week.

In the US, it achieved over 4 countless corresponding album units in the U.S. in its debut week, according to the music chart, exceeding the milestone established by Adele with her release "25" in 2015.

The album is Swift's 3rd project to lead the UK album chart in this year, subsequent to "her previous release" in the winter month and "another Swift album", when it reappeared to first place in the spring month.

It is also the initial original album the singer has issued since she revealed her upcoming wedding to athlete her partner in the summer month and shared in earlier that she had regained ownership over her earlier recordings.